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Marketing action plan
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CAREER MARKETING ACTION PLAN

You've seen ad campaigns in print, radio and TV formats for products and services, with the aim of getting the product into your possession. Elaborate marketing plans were developed with this goal in mind. Your career search for the right job is equally deserving of a career marketing action plan. Which career or job configuration is best for you? Which companies or industries will you target with your efforts? To whom will you write? What professional organizations will you join to foster networking opportunities in developing an effective executive career search?

With the counselors at Berke & Price, you'll learn the steps involved in developing your plan of action, a career marketing strategy attacking the hidden and unadvertised job market. There is no single correct way to find a job, so through this career strategy you will learn the different marketing channels and how to promote yourself. You will understand how a professional resume and cover letter can be an entryway to an interview, and how emerging electronic tools can help you get the "foot in the door".